RAViNDU

16 Secrets Of Marketing

1. Commitment – Determine a marketing plan and commit to it. The more repetition, the more it is remembered.
2. Investment – Your payoff will be the highest if you invest in learning about marketing.
3. Consistent – Do not be tempted to change your plan. People learn to trust you, your image, and your message.
4. Confident – What should you be concerned about when you advertise? 5th concern is Price; 4th concern is Selection; 3rd concern is Service; 2nd concern is Quality; 1st concern is Confidence.
5. Patient – You must have patience to be confident.
6. Assortment – The more Guerilla Marketing tactics you arm yourself with, the more people you reach.
7. Convenient – Be convenient for your customer and it will be easy for them to do business with you. Time is valuable and your customer knows it too.
8. Subsequent – Marketing begins “after” you make the sale; your performance and follow-up on your promises win the customer.
9. Amazement – Encourage excitement for what you offer. Are you the best, have the widest assortment of products, quickest turn-around etc
10. Measurement – You will have many methods of advertising in operation at one time, some will be a hit and some will miss. Reduce your marketing budget 50% by asking people “Where did you hear of us.” This will help you utilize the advertising means that is garnering you the most responses.
11. Involvement – Prove you care by staying in touch and listening to your customer. Customers pay you back by referring their friends.
12. Dependent – Build a marketing network and become inter-dependent on others. Develop co-marketing ventures that increase your exposure in ways you never thought of.
13. Armament – Equip your company with the necessary tools including a web site, cell phone, pager and other technology.
14. Consent – Seeking consent from your customer to market to them is how the web is becoming effective. Signing up for e-newsletters, email sale notices or free product is one way a web marketer can keep sending a marketing message to a customer repeatedly.
15. Augment – Fine-tune your marketing by eliminating what did not work and increasing what does.
16. Content – Have killer content in your message. Talk directly to your customer with a clear direct message.